Discovery
We clarify the business goal, audience, scope and the decision the website should help customers make.
Working together
Clear from first conversation to final handover.
A founder-led process with written expectations, visible milestones and practical protections for both sides.
The process
Seven deliberate steps. No hidden handoffs.
You always know what is happening, what needs approval and what comes next.
Proposal
You receive a written scope, investment range, timeline, inclusions and exclusions before committing.
Agreement
Work begins after the agreement is signed and the first milestone payment is confirmed.
Design
We shape the information architecture, user journey and visual direction, then collect focused feedback.
Development
The approved direction becomes a fast, responsive and accessible website with agreed integrations.
Testing
We test key routes, forms, responsive layouts and launch requirements before handover.
Launch & growth
After final payment, the site launches and can move into a monthly care or growth plan.
Milestone payments
Investment follows progress.
Project fees are quoted in AED. The exact payment route is agreed transparently in writing before work begins and must be lawful for both parties and their providers.
Project reservation
Agreement signed, scope confirmed and production time reserved.
Design approval
The visual direction and key page experience are approved.
Before launch
The balance is settled before public launch and final ownership handover.
Smaller or unusually complex engagements may use a different milestone schedule stated in the signed agreement.
Built-in confidence
Professional protection, not vague promises.
A written scope
Deliverables, exclusions and responsibilities are clear before work starts.
Milestone payments
Payments follow visible progress rather than one large, uncertain commitment.
Two revision rounds
Focused revision rounds keep feedback useful and the schedule predictable.
Weekly visibility
You receive a concise progress update and a review link when a milestone is ready.
Private review link
The website can be reviewed before it moves to the final public domain.
30-day bug warranty
Confirmed defects within the agreed scope are corrected after launch at no added fee.
Ownership after settlement
The agreed final deliverables transfer after the project balance is paid.
Honest evidence
Concepts are labelled clearly; client names and results are never invented.
The project agreement
What the written agreement covers.
Each project receives a tailored written agreement. This page explains the working principles; the signed agreement controls the actual project.
Request a draft agreementScope & exclusions
Pages, functionality, content, integrations and anything outside the fee.
Timeline & dependencies
Milestones and the client inputs needed to keep dates realistic.
Feedback & acceptance
Revision limits, review windows and how each stage is approved.
Changes
New requests receive a written change estimate before they affect scope or time.
Intellectual property
Final work, pre-existing tools and third-party licences are distinguished clearly.
Confidentiality & data
Access, confidential information and data responsibilities are documented.
Warranty & support
Bug coverage is separated from new content, features and ongoing maintenance.
Termination & compliance
Completed work, outstanding fees and lawful payment obligations remain clear.